International Merchandising Consultants (IMC) is an agency dedicated to the licensing business. Our comprehensive consulting in the area of marketing includes the granting of rights to use characters and brands on products in categories such as accessories, clothing , food and beverage , promotions , retail , publishing, party favors , toys and games , between so many.
What is licensing?
The licensing is the legal process by which the owner of the brand, image or other intellectual property authorizes or grants the right to use on a product or service.
This contract is usually negotiated for a certain period of time (term) in a specific geographical area (territory) and in exchange for a payment (royalties or royalty).
. Licensing can be a powerful marketing tool, helping the process of brand building and strengthening the positioning of them and generating a competitive advantage in the market.