PREMIERES
HIGHLIGHTS
TRAILERS

Licenses for each target:

Preschool: Segment with volumes of increasingly important sales. Kidults: Adults who consume products traditionally considered “for kids”, a market segment that is expanding rapidly. Fanatics: The ties between brands and consumers beyond imagination; there are brands that band together grandparents and grandchildren, parents and children. Classics: Licenses positioned in the heart of the public for decades which effectiveness is beyond fashions as they are well recognized by consumers even when they are not on air, cable or film. Super Heroes: A powerful category from fans of the first comic generation to the new generations added through films and animated series. Multimedia: This is the newest and fast-growing link in the licensing industry. Movies: Filmmaking is a strong business generator of licenses, promotions and merchandising. Sport Business: We represent the most important clubs from Europe such as Barcelona, Real Madrid, Manchester United, AC Milan, Juventus and Brazil, France and the Netherlands football federations. Celebrities: Always present on consumers’ thoughts.

Licenses for each target:

Preschool: Segment with volumes of increasingly important sales. Kidults: Adults who consume products traditionally considered “for kids”, a market segment that is expanding rapidly. Fanatics: The ties between brands and consumers beyond imagination; there are brands that band together grandparents and grandchildren, parents and children. Classics: Licenses positioned in the heart of the public for decades which effectiveness is beyond fashions as they are well recognized by consumers even when they are not on air, cable or film. Super Heroes: A powerful category from fans of the first comic generation to the new generations added through films and animated series. Multimedia: This is the newest and fast-growing link in the licensing industry. Movies: Filmmaking is a strong business generator of licenses, promotions and merchandising. Sport Business: We represent the most important clubs from Europe such as Barcelona, Real Madrid, Manchester United, AC Milan, Juventus and Brazil, France and the Netherlands football federations. Celebrities: Always present on consumers’ thoughts.

Licenses

Licensing Map

About us

International Merchandising Consultants (IMC) is an agency dedicated to the licensing business. Our comprehensive consulting in the area of marketing includes the granting of rights to use characters and brands on products in categories such as accessories, clothing , food and beverage , promotions , retail , publishing, party favors , toys and games , between so many.

What is licensing?

The licensing is the legal process by which the owner of the brand, image or other intellectual property authorizes or grants the right to use on a product or service.
This contract is usually negotiated for a certain period of time (term) in a specific geographical area (territory) and in exchange for a payment (royalties or royalty).
Licensing can be a powerful marketing tool, helping the process of brand building and strengthening the positioning of them and generating a competitive advantage in the market.

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