Licenses for each target:
The licensing business has historically had its highest results within the children’s audience, but it would be a mistake to limit it to the target Kids. Among our brands we also have: Preschool: Segment with increasingly important sales volumes. Kidults: Adults who consume products traditionally considered “for children”, a market segment that is expanding quickly. Fans: the ties between brands and consumers go beyond imagination, there are brands that unite grandparents and grandchildren, parents and children as they are well recognized by consumers even when they are not on air, cable or film. Classics: licenses located in the heart of the public for decades whose effectiveness is beyond fashions, as they are well recognized by consumers even when they are not on TV or on the big screen. Multimedia: fast-growing content in the licensing industry. Films: filmmaking is a strong business generator of licenses, promotions and merchandising. Artistic: music, painting, designing are the ideal content for lifestyle brands. Sport Business: sports attract consumers of all ages; soccer, motor racing are the most resonant when licensing.